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Hans-Ewald Reinert

Our Bärchen brand

It was over 20 years ago when Hans-Ewald Reinert first thought up the Bärchen-Wurst for his own children. Since then we have continuously expanded the strict quality standards. All children's sausage products in our Bärchen product assortment are constantly updated and are in line nutritionally. With their premium-quality recipes, our products are part of a balanced nutrition for children. And you can count on our other promises of quality!

Our quality

 Reinert Qualitaetstatze EN 300
Our Bärchen products comprise meats of continuously controlled top quality only.
Our mild recipes are specifically tailored to the taste preferences of children.
We do not use unnecessary additives such as dyes and flavoring agents, flavor enhancers, and yeast extracts—in any of our Bärchen products.
All Bärchen products are lactose-free.

Our story

We first met the little bear with the friendly laugh in 1998 when Hans-Ewald Reinert invented Bärchen-Wurst for his own children. Since then, it has taken our hearts by storm. It wasn't long before many caring parents discovered the quality of the Bärchen brand, and over time the little bear became a friend to families all over the world. "Just like my daughter and sons, our little bear seems to be growing up," remarks Hans-Ewald Reinert. And he is right. These days, not only children or families enjoy our Bärchen products. The extraordinary quality of Bärchen products simply tastes good, no matter your age.

Our history

Bärchen-Wurst launch

Hans-Ewald Reinert lays the foundation for the success of the Bärchen brand by launching our first product, Bärchen-Wurst, in Germany. Back then without a face, but already in our distinctive bear-shaped form and simple rectangular packaging. It remains our No. 1 product today and is now available in many countries around the world.

Putting a face on it

Our Bärchen-Wurst gets its legendary bear face.

Bärchen-Streich launch

Launch of our second Bärchen product increases the success of our brand. Our creamy spread made of premium pork and turkey for big and small Bärchen fans remains to this day one of our most popular Bärchen products.

First TV commercial

Our Bärchen-Wurst has its TV debut in Germany.

Kind mit Baerchen-Wurst
Bärchen-Salami launch

A mild salami for discerning connoisseurs young and old. A premium-quality raw sausage made of top-notch pork. In our unique bear-shaped form—and just like you've come to expect from Bärchen: made without flavor enhancers, dyes, and flavoring agents.

Introduction of new contour packaging in the shape of a bear

The bear sausage is given a bear shaped packaging to match its typical shape.

Konturenverpackung in Baerenform
Bärchen-SchlaWiener launch

Six tender wieners with natural casing, tailored to the taste preferences of children.

Bärchen-Bratwurst launch

Now Bärchen finally has something for the BBQ! Our child-friendly, fine-aromatic bratwurst for big and small is a must-have at any grilling event.

Bärchen-Geflügel-Wurst launch

Reinert Bärchen launches its first product, made with 100% poultry. Bärchen-Wurst with the friendly face is now available in the orange package as an alternative for everyone who doesn't eat pork.

Sponsoring Joelle Steur

We tag along on Joëlle Steur's professional tennis career starting in 2019.

Joëlle Steur
Einführung Bärchen-Geflügel-SchlaWiener

Einführung der SchlaWiener-Würstchen aus 100% Geflügel.

Bärchen and his new friends

Bärchen made three new great friends: Didi, Hugo and Holli.